Saturday, November 10, 2007
The Franchise, LeBron James and the remaking of the Cleveland Cavaliers
Almost two years in the making by authors Terry Pluto and Akron Beacon Journal's own Cavaliers insider Brian Windhorst, "The Franchise, LeBron James and the remaking of the Cleveland Cavaliers" is now in post-production and will be available in print in the coming weeks.
"Terry Pluto and Brian Windhorst have worked hard on this project for the last 18 months. It is now finished and the first excerpts are available on ESPN, including a chapter about LeBron's Nike deal and about the night the Cavs won the draft lottery. The book is a behind-the-scenes look at how the Cavs got themselves into a position to draft LeBron and how LeBron got himself in position to be one of the most coveted players in NBA history. Plus all the background of the success and all the drama that's happened since."
Pluto and Windhorst have also taken the medium to another level by offering a "behind-the-scenes" perspective of their work via a dedicated blog. This in my opinion would be the equivalent of a spruced up DVD with a multitude of add-on's and specials.
"This blog will be the online hub to talk about this exciting project. It will be a forum to ask Terry and Brian questions, learn more about the book and the process of writing it, and even read stories and information that couldn't be squeezed in to the final product."
I myself am eagerly anticipating its release.
Now playing: Michael Jackson - Don't Stop 'Til You Get Enough